Powering experiences through insight
Exposure Analytics is the market leader in experiential analytics for events. Our award-winning high-tech solutions have helped major global brands and agencies measure over 3000 events, giving them more accurate, deeper insights and helping them improve Return On Marketing Investment.
Our Clients
Sensors
EX Sensor
EX sensors give footfall, engagement rates, dwell times, and flow information for events and exhibitions.
Aperture
Aperture captures the demographic profile and sentiment of your audience without interrupting their experience.
Features
Dashboard
See new & returning visitor counts, average dwell time, conversion ratio, current capacity and live heatmap of visitor distribution.
View data in the Exposure platform or subscribe to our real-time API.
Reporting options
See an overview of visitor engagement metrics and dwell time distribution, or drill down into more detailed statistical reports including conversion ratios and weather analysis.
Demographics
See gender, age and emotional demographic data for visitors that engaged with key activations at your event or retail space. Tailor your future activations to appeal to your key audiences.
Interactive maps
Find the busiest areas and peak periods of footfall at your event or retail space. Replay visitor movements as they happened, in a variety of interactive chart formats.
Flow
See how your visitors moved around your space, find out the busiest routes over time so you can position your activation to optimise footfall and visitor engagement
Features
Plan your event sensor layout and compare events in different locations. View and download heat maps, flowcharts and data on weather.
Awards
Importance of Footfall Analytics in Retail
Footfall analytics is an ace in your hand if you work in the retail sector. Imagine having insights into how your customers interact with your shop floor, what routes they take and how many people visit at different times. All of that is possible with footfall monitoring. As the go-to experts in footfall analytics technology, Exposure Analytics has been on the cutting edge of this industry-redefining technology for over [...]
A Guide to Experiential Event Planning
Looking into how to get started with experiential marketing for your events? In today's experience economy, simply hosting an event is no longer enough to stand out. Think about how many stalls you see at exhibitions - now try to recall any of them. The likelihood is that if you’ve been to an exhibition you’ve probably seen hundreds of stands but you can probably only call to mind a [...]
The Role of Data in Experiential Marketing
If you want to assess your experiential marketing and you’re wondering how important it is to get data about how your business has performed at an exhibition or trade show, we’d say it’s vital. Data is the key that allows you to fine-tune your experiential marketing strategy and make your experiential events perform their best. Exposure Analytics has spent decades in the industry developing cutting-edge sensor technology to do [...]
Measure
Measure the success of your events and experiences with our simple to install and easy to use intelligent sensor system.
Optimise
Optimise your event or experience based on real time insights, from staffing levels to prime placement of your latest products.
Reflect
Reflect on the insights from your event and report back to your wider team with confidence in the accuracy of your data.
Quality
We provide technology you know you can trust to gather data you know you can rely on.
Responsiveness
We dedicate ourselves to quick delivery times and rapid responses to our clients’ needs.
Innovation
We constantly develop our solution based on client feedback and advances in technology.
CONTACT EXPOSURE ANALYTICS
Want to get in touch? Drop us a line by using the contact form below or give us a call on 0203 982 0997